- Social Media Marketing
Social Media Marketing in Folsom That Actually Grows Your Business
You know your Folsom business needs a stronger social media presence But between managing daily operations and serving customers, who has time to post consistently, engage with followers, and figure out which platforms actually matter?
That's where we come in
At Web Artist Pro, we've been helping Folsom businesses turn their social media from an afterthought into a real growth engine We're talking about more customers walking through your door, more people visiting your website, and more revenue not just more likes
Social Media Has Changed (And So Should Your Strategy)
Remember when posting a few times a week on Facebook was enough? Those days are long gone.
Today’s social media landscape is crowded, competitive, and constantly changing. Instagram prioritizes Reels. TikTok is no longer just for teenagers. LinkedIn has become a content powerhouse. And if you’re not posting consistently with a real strategy behind it, you’re invisible.
Here’s what we’ve learned working with dozens of Folsom businesses: success on social media isn’t about being everywhere at once. It’s about being in the right places, saying the right things, and actually connecting with people who want what you’re offering.
We figure out where your customers are spending their time online, then we show up there with content that makes them stop scrolling and start paying attention.
What We Actually Do for Folsom Businesses
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Social Media Management
Think of us as your full-time social media team (without the full-time overhead) We create your content calendar, design graphics, write captions, schedule posts, and keep everything running smoothly You stay focused on your business while we build your online presence
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Content Creation That Gets Noticed
Blurry iPhone photos and generic captions don't cut it anymore We create scroll-stopping visuals, write copy that sounds like you, and produce short videos that people actually want to watch Every piece of content we create has a purpose: to attract, engage, or convert your ideal customers
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Paid Advertising That Pays Off
Organic reach keeps dropping on every platform That's just reality Our paid social campaigns target exactly the right people in Folsom and surrounding areas We've managed thousands of dollars in ad spend, and we know how to make every dollar count
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Community Management
Someone needs to reply to those comments and DMs We handle it promptly and professionally, turning casual interactions into real relationships When someone reaches out to your business on social media, they get a response not radio silence
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Strategy & Consulting
Maybe you want to handle social media in-house but need expert guidance We'll audit what you're doing now, show you what's working (and what's not), and give you a clear roadmap to follow
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email address
- Our Clients
Why Folsom Businesses Work With Us
Remember when posting a few times a week on Facebook was enough? Those days are long gone Instagram prioritizes Reels TikTok is no longer just for teenagers LinkedIn is a content powerhouse Without a real strategy, you're invisible
Success on social media isn't about being everywhere It's about being in the right places, saying the right things, and connecting with people who want what you offer
We find where your customers spend time online Then we show up with content that makes them stop scrolling
Think of us as your full-time social media team (without the full-time overhead). We create your content calendar, design graphics, write captions, schedule posts, and keep everything running smoothly. You stay focused on your business while we build your online presence.
Blurry iPhone photos and generic captions don’t cut it anymore. We create scroll-stopping visuals, write copy that sounds like you, and produce short videos that people actually want to watch. Every piece of content we create has a purpose: to attract, engage, or convert your ideal customers.
Organic reach keeps dropping on every platform. That’s just reality. Our paid social campaigns target exactly the right people in Folsom and surrounding areas. We’ve managed thousands of dollars in ad spend, and we know how to make every dollar count.
Someone needs to reply to those comments and DMs. We handle it promptly and professionally, turning casual interactions into real relationships. When someone reaches out to your business on social media, they get a response not radio silence.
Maybe you want to handle social media in-house but need expert guidance. We’ll audit what you’re doing now, show you what’s working (and what’s not), and give you a clear roadmap to follow.
Folsom Businesses
Why Folsom Businesses Work With Us
Year of Experiences
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We're Local
We understand the Folsom market because we’re part of it. We know Historic Folsom brings different opportunities than the Palladio area. We understand seasonal patterns in the Sacramento region. That local knowledge shapes smarter strategies.
We understand the Folsom market because we’re part of it. We know Historic Folsom brings different opportunities than the Palladio area. We understand seasonal patterns in the Sacramento region. That local knowledge shapes smarter strategies.
We Focus on Results, Not Vanity Metrics
Sure, having 10,000 followers feels good. But if none of them are buying from you, what’s the point? We track the metrics that actually matter: website clicks, lead generation, conversion rates, and return on investment. Our monthly reports show you exactly how social media is contributing to your bottom line.
We're Honest About What Works
Not every business needs to be on TikTok. Not every strategy requires a massive budget. During our first conversation, we’ll tell you honestly what we think will work for your specific situation even if that means recommending something smaller to start.
We Stay Current
Social media platforms change constantly. Algorithm updates, new features, trending formats—we stay on top of all of it so you don’t have to. What worked six months ago might not work today, and we adjust accordingly.
Our Social Media Marketing Packages & Pricing
We believe in transparent pricing. No hidden fees, no surprises just honest pricing for quality work. Here's what we offer Folsom businesses in 2026
Your digital ambitions, now more affordable.
- Pricing tailored to your growth.
- Transparent pricing, tangible results.
- Powering growth, optimizing costs.
Starter Package
Perfect for small businesses just getting serious about social media.
- 2 social media platforms (your choice: Facebook, Instagram, or LinkedIn)
- 12 custom posts per month (3 per week)
- Basic graphic design for all posts
- Content calendar planning
- Caption writing with hashtag research
- Monthly performance report
- Email support
- Best For: Local shops, service providers, and small businesses ready to build consistent presence without breaking the bank.
$1,499
Per Month
Growth Package
Our most popular package for businesses ready to scale.
- 3-4 social media platforms
- 20 custom posts per month (5 per week)
- Professional graphic design and photo editing
- 4 short-form videos monthly (Reels/TikTok style)
- Instagram Stories (3x per week)
- Community management (comment responses, DM handling)
- Basic paid ad management (up to $500 ad spend)
- Bi-weekly strategy calls
- Detailed monthly analytics report
- Priority email and phone support
- Best For: Growing businesses wanting consistent engagement, professional content, and measurable lead generation.
$2,799
Per Month
Premium Package
Comprehensive social media management for ambitious brands.
- All major platforms (Facebook, Instagram, TikTok, LinkedIn, Twitter/X)
- 30+ custom posts per month (daily posting)
- Premium graphic design and professional photo shoots (1x monthly)
- 8-12 short-form videos monthly
- Daily Instagram Stories
- Full community management (24-hour response time)
- Advanced paid advertising campaigns (up to $2,000 ad spend)
- Influencer outreach and partnership coordination
- Monthly competitor analysis
- Weekly strategy calls
- Comprehensive analytics dashboard
- Dedicated account manager
- Best For: Established businesses, multi-location companies, and brands competing in crowded markets.
$4,499
Per Month
Custom Enterprise Solutions
For businesses with complex needs or multiple locations.
- Multi-location social media management
- Advanced analytics and attribution tracking
- Custom content production (lifestyle shoots, brand videos)
- Crisis management and reputation monitoring
- Employee advocacy programs
- Integration with CRM and marketing automation
- Quarterly strategy workshops
- Dedicated creative and strategy team
- Schedule a consultation to discuss your specific requirements.
Starting at $5,999
Per Month
Add-On Services (À La Carte Pricing)
Enhance any package with these additional services:
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Professional photography session $499-$1,199
Per session
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Professional video production (30-60 sec) $799-$2,499
Per video
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Product photography (10 products) $399
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User-generated content sourcing & licensing: $299/month
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Brand photo library creation $1,499-$3,499
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Paid social ad management only : $749/month
+ ad spend
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Advanced ad campaign setup (sales funnel) $1,199
One-time
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Retargeting campaign setup $599
One-time
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Influencer campaign management $499-$1,999
Per campaign
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Contest/giveaway management $799-$1,499
per campaign
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Social media audit (one-time) $499
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Competitor analysis report $399
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Content strategy roadmap $799
One-time
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Training session for in-house team $599 per session
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Contest/giveaway management $799-$1,499
per campaign
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Crisis management consultation $999+ (as needed)
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TikTok growth strategy $399/month additional
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LinkedIn B2B lead generation $599/month additional
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Pinterest marketing management $499/month additional
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YouTube Shorts optimization $399/month additional
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Google Business Profile integration $199/month additional
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Weekend/after-hours monitoring $299/month additional
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Review response management $249/month
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Social listening and sentiment tracking $399/month
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Private community management (Facebook Groups) $499/month
What's NOT Included (Important to Know)
To keep pricing transparent, here's what requires separate budget:
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Paid advertising spend
Your actual ad budget paid to Facebook, Instagram, etc. (We recommend starting with at least $499-$999/month for meaningful results)
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Influencer payments
Fees paid directly to influencers for sponsored content
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Expedited content requests
Rush projects with less than 48-hour notice
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Stock photos or premium design assets
When needed beyond our standard resources ($49-$199/month typical
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Travel expenses
For on-site photo shoots beyond 15 miles from our office
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Legal/compliance review
For highly regulated industries requiring specialized approval
Flexible Payment Options
To keep pricing transparent, here's what requires separate budget:
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Month-to-Month Contracts
No long-term lock-in. Cancel with 30 days notice. Perfect for businesses wanting to test the waters.
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Annual Agreement (Save 15%)
Maximum savings for businesses planning long-term social media investment. Includes quarterly strategy reviews.
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6-Month Commitment (Save 10%)
Pay upfront for 6 months and receive one month free. Best value for businesses ready to commit to growth.
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Setup Fee
One-time $299 setup fee for new clients (covers initial account audit, strategy development, and system integration)
What Determines Your Investment?
Not sure which package fits your needs? Here's how we typically recommend:
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Choose Starter Package If:
You're new to social media marketing Annual revenue under $500K Limited marketing budget Need to prove ROI before scaling Simple product/service offerings
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Choose Premium Package If:
Annual revenue $2M+ Multiple locations or service areas Highly competitive industry Need daily engagement and monitoring Serious about dominating your market
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Choose Growth Package If:
Annual revenue $500K-$2M Ready for consistent lead generation Have existing social following to nurture Competing in moderately competitive market Want video content regularly
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Choose Custom Enterprise If:
Complex organizational structure Multiple brands or franchises Need white-label solutions Require dedicated team resources Want full-service digital marketing integration
Your Investment, Our Guarantee
90-Day Performance Promise
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We're confident in our work. If you don't see measurable improvement in engagement, reach, and meaningful metrics within 90 days, we'll work an additional month for free to get you the results you deserve.
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We track everything and report transparently, so you'll always know exactly what you're getting for your investment.
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What "Measurable Improvement" Means:
25%+ increase in meaningful engagement (comments, shares, saves) 15%+ growth in relevant followers Increased website traffic from social channels Improved social media-attributed leads or sales
Pricing FAQs
Can I switch packages later?
Absolutely. As your business grows, your social media needs change. We make it easy to upgrade (or downgrade if needed) with 30 days notice.
Do you require contracts?
Month-to-month is available, though longer commitments receive discounts. We'd rather earn your continued business through results than lock you into contracts.
What if my ad spend exceeds the package limit?
We charge 15% of additional ad spend for management. For example, if you spend $2,999 but your package includes up to $499, we'd charge an additional $375 for managing that extra $2,499.
Do you offer discounts for nonprofits?
Yes! We offer 20% discounts for qualified 501(c)(3) organizations serving the Folsom community.
What if I only need help with one platform?
We can create a custom package focused on your priority platform. Most single-platform management starts around $1,199/month.
Can I pause service during slow seasons?
Yes, with our month-to-month option. However, we usually recommend maintaining presence year-round since social media algorithms favor consistency.
Are there any surprise fees?
Never. The price you're quoted is what you pay. Any additional services require your approval first.
Can I pay per project instead of monthly?
For certain services like audits, strategy development, or one-time campaigns, yes. However, social media marketing requires consistency, so monthly retainers deliver better results.
Real Results from Real Folsom Businesses
Web Artist Pro
We've helped a local Folsom restaurant triple their weekend reservations through targeted Instagram content that showcased their seasonal menu and outdoor patio.
A retail shop in Historic Folsom grew from 800 followers to over 12,000 in 18 months, with steady foot traffic increases directly tied to social media campaigns.
A professional services firm that never thought LinkedIn would work for them started generating 40+ qualified leads every month after we rebuilt their strategy.
These aren't overnight success stories. They're the result of consistent effort, smart strategy, quality content, and ongoing optimization. That's what sustainable social media growth looks like.
How We Create Content That Connects
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We Start With Your Brand Voice
Your business has a personality. Maybe you're professional and polished, or maybe you're fun and casual. We take time to understand how you talk to customers, what matters to you, and what makes you different. Then we translate that into social media content that feels authentically you.
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We Know What Works on Each Platform
What performs well on LinkedIn completely bombs on TikTok. Instagram Reels need different pacing than Facebook posts. We understand the nuances of each platform and create content specifically designed for where it's being posted.
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We Test, Measure, and Improve
Not everything works the first time. We pay close attention to what your audience responds to which topics they engage with, what time they're most active, which formats get the most saves and shares. Then we do more of what works and less of what doesn't.
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We Balance Promotional and Value-Driven Content
Nobody wants their feed filled with ads. We follow the 80/20 rule: 80% of your content educates, entertains, or adds value. Only 20% directly promotes your products or services. This approach builds trust and keeps people following you.
The Platforms We Manage (And When You Need Them)
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Instagram
Perfect for visual businesses—restaurants, retail, beauty, real estate Instagram's shopping features and local discovery tools make it essential for Folsom businesses with strong visual appeal
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Facebook
Still the largest platform with the most sophisticated ad targeting Especially effective for reaching local customers, building community groups, and generating leads for service businesses
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TikTok
Not just for dancing teenagers anymore Businesses targeting younger demographics or anyone wanting to show personality and behind-the-scenes content should be here
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LinkedIn
The platform for B2B companies, professional services, and anyone selling to other businesses LinkedIn users have higher income and decision-making authority
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Twitter/X
Best for real-time updates, customer service, and businesses in tech, media, or current events Not necessary for every business, but powerful in the right context
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Pinterest
Often overlooked but incredibly effective for home services, wedding vendors, food businesses, and anything aspirational or project-based
- Not sure which platforms make sense for your business? That's exactly what we'll discuss during your consultation.
Industries We Serve in Folsom
We’ve created successful social media strategies for Folsom businesses across many industries:
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Restaurants & Food Services - Showcasing menu items, daily specials, and creating craveable content that fills tables
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Retail & Shopping - Highlighting products, promoting sales, and building loyal customer communities
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Health & Wellness - Educating audiences, building trust, and attracting new patients or clients
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Professional Services - Establishing expertise, generating leads, and nurturing relationships with potential clients
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Real Estate - Showcasing properties, building agent personal brands, and attracting buyers and sellers
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Home Services - Demonstrating expertise, showcasing before/after results, and generating local leads
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Beauty & Personal Care - Highlighting transformations, promoting services, and building loyal followings
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Technology & B2B - Thought leadership, lead generation, and establishing industry authority
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Whatever your industry, we've likely worked with businesses similar to yours and understand what resonates with your specific audience
What Makes Social Media Marketing Work in 2026
Video Content Is Non-Negotiable
Short-form video gets more reach than any other content type. Platforms are pushing Reels, TikToks, and YouTube Shorts hard. If you're not creating video content, you're fighting an uphill battle.
Authenticity Beats Perfection
Overly polished, corporate content doesn't connect anymore. People want to see the real humans behind your business. Behind-the-scenes content, employee spotlights, and genuine moments perform better than staged photoshoots.
Engagement Matters More Than Followers
A thousand engaged followers beats ten thousand ghost followers every time. We focus on attracting people who actually care about what you do, not just inflating numbers.
Paid Advertising Is Part of the Strategy
Organic reach continues to decline across all platforms. Smart businesses combine organic content with strategic paid promotion to maximize visibility and results.
Consistency Wins
Posting once a month won't work. Algorithms reward accounts that show up regularly with valuable content. Building an audience requires sustained effort over time.
Ready to Invest in Your Social Media Success?
During your free consultation, we'll:
- Review your current social media performance
- Discuss your business goals and target audience
- Recommend the right package for your situation
- Customize services to fit your budget
- Show you examples of work we've done for similar businesses
- Answer all your pricing questions honestly
No pressure. No obligation. Just straight talk about what will work for your Folsom business.
Stop wondering if social media could work better for your business. Let's find out together.
Contact Web Artist Pro today for your free consultation.
Web Artist Pro values happy clients. They see you as a partner and not just a customer, providing custom web design for a successful collaboration.
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- 2026
- Web Artist Pro. All rights reserved.