Custom 2D and 3D Illustrations That Actually Work

Look, I'm going to be straight with you. Most businesses waste money on illustrations that don't do anything. Pretty pictures that sit on a website and don't convert. Stock images that make you look exactly like your competitors.

We're different at Web Artist Pro. Been doing this for 10 years now in Folsom, California, and we've learned what actually works. Our illustrations help businesses get more customers. That's it. Whether you need a character design, product renders, or marketing graphics - we make stuff that gets results.

The Real Difference Between 2D and 3D

People ask us this all the time. Here’s the simple version:

2D illustrations are flat. Like the graphics you see on Instagram or in blog posts. They’re cheaper and faster to make. Great for social media, infographics, app designs – anywhere you need friendly, approachable visuals.

3D is when you need depth and realism. Think product photos but better because we can show your product from any angle, in any setting, before you even manufacture it. We use 3D for product visualization, buildings, technical stuff.

Most of our clients in California and across the USA end up using both. A character design might be 2D, but we’ll do their product shots in 3D. Mix and match based on what works.

We designed a mascot last year for a startup in Sacramento. Their whole team loved it, and more importantly, their customers loved it. Social media engagement went up over 300% in the first month. People were sharing posts just because of the character.

That’s what good character design does. It gives your brand personality. Something people can connect with emotionally. Way more powerful than just a logo.

We’ve done characters for tech companies, healthcare apps, education platforms, you name it. Some are cartoonish and fun, others are more sophisticated for B2B audiences. Depends on who you’re trying to reach.

Here’s something most business owners don’t know – you don’t need to manufacture your product to have professional marketing photos.

We work with companies launching on Kickstarter all the time. They send us their CAD files or even just sketches, and we create photorealistic 3D renders. Looks better than actual photography in most cases because we control everything – lighting, angles, backgrounds.

Had a client in Los Angeles last year who was about to spend $15k on a product photoshoot. We did the whole thing in 3D for less than a third of that cost. Plus they could make changes instantly. Want to see the product in blue instead of red? Takes us 10 minutes, not another whole photoshoot.

E-commerce stores love this because they can show products in lifestyle settings that would be impossible or crazy expensive to photograph for real.

You know what makes me crazy? When I see businesses using the same stock photos everyone else uses. I saw the same “diverse team having a meeting” photo on three different competitor websites last week.

Custom illustrations make you different. We create graphics specifically for your campaigns. And yeah, they perform better. Had an e-commerce client in San Diego test this – custom illustrations in their email campaign vs their usual stock photos. Click-through rate jumped 89%.

We do digital ads, landing pages, social media content, email graphics – basically anywhere you need visuals that don’t look like everyone else’s.

Nobody reads big blocks of text anymore. Sad but true. Our infographic designs take your boring data and make it visual.

Healthcare companies use us to explain medical procedures. Tech firms show their research findings. Educational groups break down survey results. When done right, infographics get shared 3x more than regular content. That’s not us saying that – that’s just how social media works.

We handle the whole thing – custom icons, layout, color schemes, data visualization. You give us the information, we make it look good.

Real estate developers and architects – this one’s for you. We create 3D renderings of buildings before they’re built. Helps you sell units, get funding, secure approvals.

Done projects all over California. Residential stuff in Orange County, commercial buildings in San Francisco, mixed-use developments everywhere. The renderings are photorealistic enough that most people can’t tell they’re not actual photos.

Exterior views, interior designs, landscape plans  we do it all. Much faster and cheaper than traditional architectural rendering companies too.

Real estate developers and architects this one’s for you. We create 3D renderings of buildings before they’re built. Helps you sell units, get funding, secure approvals.

Done projects all over California. Residential stuff in Orange County, commercial buildings in San Francisco, mixed-use developments everywhere. The renderings are photorealistic enough that most people can’t tell they’re not actual photos.

Exterior views, interior designs, landscape plans  we do it all. Much faster and cheaper than traditional architectural rendering companies too.

Your app needs more than just buttons. We design the illustrations that make your user experience better onboarding screens, empty states, error messages, feature highlights.

These are the little touches that make users go “wow, this app feels polished.” Not super expensive either, but makes a huge difference in how professional your product feels.

Infographics People Actually Share

Nobody reads big blocks of text anymore Sad but true Our infographic designs take your boring data and make it visual

Healthcare companies use us to explain medical procedures Tech firms show their research findings Educational groups break down survey results When done right, infographics get shared 3x more than regular content That's not us saying that that's just how social media works

We handle the whole thing custom icons, layout, color schemes, data visualization You give us the information, we make it look good

Who Actually Uses Our Services

We work with all kinds of businesses. Tech startups in Silicon Valley who need to visualize their software. E-commerce brands who want better product photos. Healthcare companies creating patient education materials. Schools making learning content more engaging.

Also work with a bunch of marketing agencies who bring us in for their client projects. They don't have full-time illustrators on staff, so they outsource to us.

Size doesn’t matter much  we’ve done work for 2-person startups and Fortune 500 companies. What matters is whether you care about standing out.

How We Actually Do This

Our process is pretty straightforward No unnecessary complexity

First call is just talking What do you need? Who's your audience? What's your budget look like? Takes maybe 30 minutes We ask a lot of questions because vague projects always end badly

Then we create some rough concept sketches Usually show you 2-3 different directions we could go These are rough on purpose - no point spending a week on something you might hate You pick what you like, we refine it

Once you're happy with the concept, we create the final illustrations Depending on complexity, this takes anywhere from a few days to a few weeks You get two rounds of revisions included Honestly, most projects don't even use both rounds

Last step is delivery We give you the files in whatever formats you need - vectors, PNGs, JPEGs, whatever works for your project

Web design discovery phase strategic planning and research process
Website design and prototyping phase for web design services USA

Why People Pick Us

We're Here in California Folsom, CA to be exact. Same time zone, same culture, speak the same language. No dealing with teams halfway around the world who are asleep when you're working. Makes everything smoother.

We Do Both 2D and 3D

Most places specialize in one or the other. We do both, which means you're not juggling multiple vendors. Everything stays consistent.

Website launch and optimization professional web design USA
Ongoing website support and maintenance services USA

We've Been Doing This a While

Started in 2012. That's over 10 years now. Done work for hundreds of businesses across California and the USA. Our portfolio speaks for itself - just ask to see it.

We Actually Meet Deadlines

This shouldn't be special, but apparently it is in the creative industry We tell you when we'll deliver, and we deliver then Your marketing campaign can't wait for slow designers

No Surprise Pricing

We tell you upfront what things cost No hidden fees that pop up at the end What we quote is what you pay

Website launch and optimization professional web design USA

What This Actually Costs

Okay, real numbers because everyone wants to know. We've broken it down into packages so you know exactly what you're getting.

Competitive Pricing

We offer our top-quality services at competitive prices, providing you with great value for your investment.

Value for Money

We offer high-quality services at low prices. We make sure that your money gives you the best return possible.

2D Illustration Standard Package

This is your entry-level package. Good for simple icons, basic graphics, social media posts, simple character sketches.

$249 to $499
2D Illustration Professional Package

This is where most of our clients land. Includes detailed marketing illustrations, custom infographics, polished character designs, UI/UX graphics.

$499 to $1,199

Per Month

2D Illustration Premium Package

For high-visibility campaigns and complex projects. Think detailed character series, elaborate infographics with lots of data, hero illustrations for websites, campaign artwork.

$1,199 to $2,499+

Per Month

3D Illustration Standard Package

Basic 3D product renders, simple objects, straightforward architectural elements. One viewing angle, standard lighting setup, basic materials.

$799 to $1,499
3D Illustration Professional Package

This covers detailed product visualization, architectural renderings, character modeling, technical diagrams. Multiple viewing angles, realistic materials and textures, professional lighting setups.

$1,499 to $3,499
3D Illustration Premium Package

High-end photorealistic work. Complex product assemblies, full architectural walkthroughs, detailed character modeling ready for animation, technical illustrations with cutaways and exploded views.

$3,499 to $7,999+

Add-On Services & Extras

Pricing FAQs

How long does this take?

Usually 2-4 weeks for most projects. Simple stuff can be done in a week. Big complex projects might take 6 weeks. If you're in a rush, we can usually accommodate that.

What files do you give us?

Whatever you need. Vector files for print, high-res images, web versions, specialized formats - just tell us what you're using them for and we'll deliver the right files.

Should we do 2D or 3D?

Depends what you're trying to do. 2D is better for social media, infographics, stylized marketing stuff. 3D is better for product photos, architectural work, technical accuracy. Not sure? Just call us and we'll tell you what makes sense for your situation.

Can you match our brand style?

Yeah, absolutely. Send us your brand guidelines and any existing stuff you have. We'll match it. Can also help you develop new illustration styles if that's what you need.

How many changes can we make?

Two revision rounds included with standard pricing. Most projects don't need more than that. If you do, we just charge hourly for extra revisions.

Can you do animations?

Yep. Lots of clients start with static illustrations and then come back later for animated versions. Videos, website animations, social content - whatever. Animation is priced separately but having the original files already makes it easier.

Let's Talk About Your Project

If you want illustrations that actually help your business instead of just looking pretty, give us a call

Free consultation, no pressure We'll talk about what you need, show you relevant work from our portfolio, and give you a real quote Usually takes about 30 minutes

Web Artist Pro values happy clients. They see you as a partner and not just a customer, providing custom web design for a successful collaboration.
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